Hey There, Ready To Reconnect With Your Style And Feel Like Yourself Again?
This is more than an About page. It’s your invitation to feel confident in your style and powerful in your skin.
I’m Lou, Style Coach™, founder of Jade Style Coaching™ and creator of the Styled to Be Seen Blog. I’m passionate about helping women rediscover their identity and confidence through style that feels empowering, expressive, without the stress or overwhelm.
Do you feel disconnected from your closet — unsure how to dress for the woman you are now? Maybe you’ve outgrown your old style, but don’t know where to begin with your new one? Or perhaps you’re craving confidence…but your clothes no longer feel like they reflect who you are? And they certainly don’t make you feel it!
My Friends, If You Want…
Style support to help you feel amazing in your clothes, everyday
Outfit inspiration and Capsule Wardrobe hacks to help you feel confident and excited to get dressed
Tips and tricks on how to style your body shape - no shame, no rules
To discover how dressing true to you unlocks effortless confidence
A style that evolves with you — through career shifts, motherhood, and midlife
…Then You Have Come To The Right Place!
But If You’re Looking For…
Fast fashion hauls or trend-chasing
Style advice rooted in rigid rules or body shaming
Complicated capsule formulas with no emotional depth
High-pressure makeovers or “fix yourself” messaging
Surface-level fashion tips without soul
…Then This Might Not Be The Right Space For You.
But This Work Isn’t Just Professional — It’s Personal
I’ve loved fashion for as long as I can remember. As a girl, I loved experimenting with outfits — amazed how the right clothes made me feel confident and truly myself. Friends and family would come to me for style advice (especially my mum). I absolutely adored and found such joy in helping others feel special in what they wore.
But it wasn’t just about the clothes — it was about the inside out transformation. The quiet power of putting on an outfit that finally made you feel seen. The shift from wanting to hide to showing up with effortless confidence. That feeling stayed with me, and training as a Style Coach™ felt like the most natural next step.
I’m a champion for dressing for yourself — because blending in is boring and your style should celebrate you, not compromise you.
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What You Can Expect To Find Here
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Through Jade Style Coaching™ and my blog Styled to Be Seen, I help women use style to feel empowered, authentic, and confident.
Because style isn’t superficial — it’s sacred. It’s how we honour who we are now, not who we used to be.
On The Styled To Be Seen Blog, You’ll Find Posts About:
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Navigating style through motherhood, midlife, career pivots and personal reinvention
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Building a closet that reflects your uniqueness and helps you feel effortlessly confident
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Body image and the deeper psychology of getting dressed
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Styling rituals, seasonal guides and closet clarity tools
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Reflections on confidence, self-expression, and showing up fully in your life
I started Styled to Be Seen to create a space where women feel safe, seen, and celebrated. Not just for how they look, but for how they feel in what they wear. It’s a place to explore your style, reconnect with your self-worth, and find the courage to dress for YOU.
Whether you’re here to read, reflect, or work with me directly, I’m so glad you’re here.
Your closet is a place of clarity, celebration, and self-trust — and I’d be honoured to walk that journey with you.
Clients have described my work as “transformational,” “nurturing,” and “life-changing.” I’ve also been featured on podcasts such as The Hormone Shift Show, sharing reflections on style, confidence, and being seen.
This isn’t about trends or quick fixes.
It’s about dressing for the woman you’re becoming — with grace, confidence, and self-trust.
Whether you’re rebuilding your wardrobe, reclaiming yourself or learning to dress for YOU…you belong here.
Let’s style you to be seen!
With love and style
Lou x
P.S. A little more about me…
I’m a British born and bred Style Coach™ living on the South Coast of England. I’m a self-confessed coffee lover and colourful shoe collector. At one point I owned so many clothes that my clothing rail collapsed! It was definitely a dramatic (and dusty) wake-up call to finally declutter my closet.
My middle name is Jade, and it’s more than just a name — it’s a symbol of transformation, strength, and beauty. Which is why it felt so right to build Jade Style Coaching™ around it.
When I’m not coaching or blogging, you’ll find me sketching outfit ideas or behind a sewing machine bringing them to life. And when I need to clear my head or feel strong in my body, I climb walls at the climbing gym.
Louise (Jade) Cordell Is a Style Coach™ and Founder of Jade Style Coaching™ and the Blog Styled To Be Seen
She helps women use style as a transformational tool to reconnect with their identity, confidence, and self-expression.
Blending emotionally attuned coaching with practical wardrobe guidance, Louise creates safe, empowering spaces where women feel seen, celebrated, and confident. Her approach goes beyond trends and makeovers — it’s about dressing to feel like themselves again — real, confident, and seen.
Whether she’s coaching, writing, or sharing insights, Louise is passionate about helping women use their closets to honour who they are today.
